NIKON
KAMPAGNENADAPTION
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AUFGABELÖSUNG
Fortführung des zentralen Kampagnengedankens „I AM“ auf promotionaler lokaler und nationaler Ebene. Im Rahmen lokaler Händlerkooperationen entwickelten wir verkaufsunterstützende Plakatmotive. Die nationalen Abverkaufs-Promotions begleiteten wir mit Printanzeigen in Publikumszeitschriften.