NIKON
WEBSPECIAL
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AUFGABELÖSUNG
Fotoenthusiatische, technikaffine und sportinteressierte Zielgruppen von den Möglichkeiten der neuen Nikon 1 V2 begeistern. Mit einem interaktiven 3D-Modell der Nikon 1 V2 in Rich-Media-Bannern und auf einer Microsite weckten wir den Spieltrieb der Zielgruppe.
16 anklickbare Features, 9 davon filmisch aufbereitet, direkt im Banner sowie auf der Microsite explorierbar - eigens produzierter Content mit einem der besten Mountainbike-Fahrer Europas - integrierte comment & share Funktionen zur Aktivierung sozialer Netzwerke - sensationelle Interaktionszeiten (ø 7 min./User).